The Stories Behind Our Work

Case Studies

Communicating a brand during COVID days

1. The prologue
Nanofabrica is a hardware startup that developed 3D printers for precision manufacturing. Acquired by Nanodimension. The company was founded and led by scientists but lacked a marketing function.

2. The plot thickens (the challenge)
During COVID, the marketing landscape of the manufacturing world required rethinking. With cancellation of flights and conferences, it was almost impossible to form meaningful relationships with potential new buyers as well as existing ones.

3. A happy ending (our approach and results)
We led the marketing and business operations since company’s early days; this included: Building company's story, messaging and website, improving conversion rates by 33% and doubling session duration Coming up with the tagline “i AM precise” that encapsulates both the essence of the startup, additive manufacturing (AM) of precise printers, as well as the main value of humane communication in a machine domain (expressed in the term ‘I am’).
The tagline accompanied the startup in their comms efforts, and was printed on the back of T-Shirts during conferences which drove ample attention Originating NanoTalks, a video series interviewing industry execs that was cited and praised globally, strengthening company’s brand and presence and serving as an alternative channel during COVID Leading conferences appearances, resulting in product’s sale ($350K a printer)

Creative comms + brand storytelling and messaging

1.The prologue
Memontage is a digital commemoration platform where you can upload memories of a loved one who has passed away. You can upload a photo that always makes you laugh, a link to a song they sang off key or a recipe of a cake that smells like home. The result is a dynamic memory montage (‘Memontage’) where people can upload more and more memories, share them with family and friends and celebrate the life of the deceased. In addition, users can find comfort in others who created Memontages for their loved ones and connect with them or visit their memories and stories for inspiration and empowerment.

2. The plot thickens (the challenge)
The founders hoped to get in front of potential users in a way that is respectful and meaningful - visually as well as conceptually.

3. A happy ending (our approach and results)
The brand storytelling and messaging work resulted in a subtle solution that gently glued the world of scrapbooking and memories. The logo and the design layout of the platform corresponded with the old albums in which one could add pieces of memories and glue them together on the pages. The logo's green corner strips allude to the tiny pockets to which the photos were inserted on the album’s pages and to the lives cut short. The comms and PR work included mapping out grassroot initiatives to do with grief and emotional support. The next step was spreading the word in the right places via sensitive conversations. The founder’s personal story, that led to founding the venture, was used in the extensive media coverage received.

Creative brand voice and brand identity

1. The prologue
Blawnt is an early stage SaaS company that brings simplicity, transparency, and automation to the franchisor supply chain.

2. The plot thickens (the challenge)
The procurement space is considered a ‘boring’ one with no exciting brands. The founders wanted to tell their business story in a clear and memorable way and position their platform as an innovative solution.

3. A happy ending (our approach and results)
We came up with a metaphor that captures the company’s essence: detecting financial leaks across the supply chain. To communicate it to audiences and deepen the brand’s presence across external touchpoints, we created Benny the plumber: a friendly and memorable character. Moving forward, Benny will appear at conferences and online, making the company feel more personal, approachable and human.

Positioning in the AI age

1. The prologue
Experio Labs is an AI company that turns scattered knowledge into intelligent organizational memory, focusing on consulting and professional services firms.

2. The plot thickens (the challenge)
With an influx of AI solutions and tools around, the company looked for a way to stand out with a different promise.

3. A happy ending (our approach and results)
We reviewed the state of things and spotted an opportunity: the company’s ICP suffers from anxiety over constant AI innovations. We offered to shift focus: instead of competing with endless new tools, address their fear head-on. The aim was to refine what Experio does - handle AI in the background so consultants can focus on their work, not worry about keeping pace with innovations. What we did: We created taglines that mimic AI sounds but mean something entirely different: “Hey, Hi”, “Aim High”, “Eh, Why?” and “A Eye” - casual phrases, zero buzz We put these on t-shirts, launched an online store selling ‘no AI’ (including symbolic “Clear the Noise” headsets), and created a space offering much-needed quiet and zero FOMO. At checkout, visitors are invited to schedule a demo (and maybe win a shirt)

Building a stand-out talk

1. The prologue
AppsFlyer, is a SaaS mobile marketing platform, privately held startup, raised series D

2. The plot thickens (the challenge)
The company’s management asked to create a captivating story for their Learning and Development event. The talk was part of the comms strategy - to position the L&D department as significant to the company’s growth and signal its importance in the tech ecosystem.

3. A happy ending (our approach and results)
We met with the manager who led the event to review the available content as well as look for micro stories to support the talk. The topic dealt with the hardships of building a company while growing it. This led to the metaphor of a paper plane, which is also the company’s logo. While participants listened to the talk and followed the speaker and slides, they were introduced with origami steps that guided them in making a paper plane (colorful papers were placed on the tables). At the end of the session, the speaker asked the audience to fly the planes they have built while listening and learning from her talk. This was a clear moment of a-ha! The project included: Extracting goals and core messages Revamping of presentation - building a story line and generating interactive session * Mentoring speaker on delivery skills on stage The result was a captivating talk loved by the audience. “It was a meaningful learning experience for me, I got wonderful feedback from my audience." Hagit Mitrani, organizational development manager